Tourism Ministry says ‘Dominican Republic…Has it All’

MADRID. – “Dominican Republic… Has it All” is the Tourism Ministry’s (Sectur) slogan to promote the country locally and abroad, as “a mature” destiny, with potential attractions far beyond sun and beach.

Speaking of the slogan in Dominican Republic’s stand in the International Tourism Fair Fitur 2009, Tourism minister Francisco Javier Garcia said it’s a new concept to project the country’s diversity of attractions including nature, adventure, historical and cultural tourism. “This slogan will mark the start of an aggressive international ad campaign for the world to know that the only thing Dominican Republic lacks is snow.”

He said adventure and cultural tourism will be re-launched, and the design of the plan “Tourism is for all” is in the works, to spur Dominicans to be tourists within their own country.

Garcia Also noted that Sectur develops several projects, such as the National Road Signs Plan and an inventory of the entire country’s tourist attractions, to publish literature of easy access for foreign as well as local visitors. “We want Dominicans to do internal tourism, just like the tourists who visit us.”